Indirect Revenue Models for E-Learning at Universities – The Case of Learn@WU

This paper addresses the recent discussions on business models for elearning. Throughout this paper, we contribute to this discussion by presenting evidence for the sustainability of e-learning projects at universities by discussing three cases of revenue models in the context of Learn@WU. The cases include an advertising, a sponsorship, and a content distribution model. The paper shows that there is a significant potential for revenue, but one revenue model is hardly enough to cover the cost. The size of project seems to be the crucial factor that influences sustainability of e-learning revenue models.